Boolah marque
Boolah Brand Kit
v2.0.0

One source of truth, every format the business needs.

Derived from the Boolah Style Guide V1. Every colour below was extracted from the guide’s vector artwork rather than converted from CMYK, then expanded into a full system in OKLCH and checked against WCAG 2.2 on every build. Switch brand or appearance above — this page runs on the same tokens it documents.

121Colours
5Brand themes
18Type styles
0Contrast failures

Foundation

Colour

Eleven ramps, each rebuilt in OKLCH around an exact brand anchor — the marked step is literally the hex from the printed guide. Click any swatch to copy.

forest

Boolah master green. PMS 343 C. The brand's spine.

grass

Boolah secondary / Pure Network primary. PMS 348 C.

lime

Pure Network secondary. PMS 7489 C.

regen

Regen4real bright green. Product/framework brand.

amber

Connected Farms secondary. PMS 130 C.

orange

Connected Farms primary. PMS 158 C.

flame

Ag Services secondary. PMS 180 C.

red

Ag Services primary. PMS 1807 C.

navy

Informational hue, from the V1 reverse-logo ground.

teal

INFERRED. Water / irrigation metrics. See INFERENCES.md.

ink

Warm neutral. Text, borders, surfaces.

Foundation

Semantic roles

Components reference these, never a ramp step directly. Dark mode is selected against a dark surface and contrast-checked, not inverted.

Surfaces

TokenLightDark
canvas#FBFBF9#101210
surface#FFFFFF#1A1C19
surface-subtle#F7F7F6#363633
surface-muted#EDEDEC#494946
surface-sunken#DCDCDB#0A0B0A

Text

TokenLightDark
text-primary#1D1D1B#F7F7F6
text-secondary#494946#DCDCDB
text-muted#61615D#C7C7C5
text-disabled#AEAEAB#7B7B76

Borders

TokenLightDark
border-subtle#DCDCDB#494946
border-default#C7C7C5#61615D
border-strong#949490#7B7B76

Foundation

Typography

Roobert — Semi Bold for headings, Regular for body. This page renders in a system stack, since webfonts cannot load here; production uses Roobert with Figtree as the bundled fallback.

display-lg3rem / 1.08 / 600

Building innovation from soil to consumers

heading-xl2rem / 1.16 / 600

Regen4real verification

heading-md1.5rem / 1.28 / 600

Scope 1 emissions by paddock

title1.125rem / 1.4 / 600

Soil organic carbon

body1rem / 1.6 / 400

Our roots are deep — hard earned trust, proven reliability and transparency — and our ambition is visionary.

body-sm0.875rem / 1.57 / 400

Estimated from Agworld spray records. Not yet verified.

label0.875rem / 1.4 / 500

Hectares under management

caption0.8125rem / 1.46 / 400

Last synced 14 July 2026

overline0.75rem / 1.3 / 600

Pure Network

Patterns

Components

Every component reads semantic tokens, so all of it re-themes when you change the brand above.

Buttons

Verification states

Never colour alone — every state carries a glyph and a label, so it survives colourblindness, greyscale print and forced-colours mode.

not startedin progresssubmittedverifiedrejected!expired

Status

VerifiedSoil carbon results accepted for 3 paddocks. Buyer report unlocked.
ExpiringModern Slavery Statement expires in 14 days. Upload the 2026 version.
RejectedLab report is missing a carbon figure. Re-upload with SOC% included.

Metrics

Scope 1 emissions

1,284t CO2-e

▼ 12% below 2024 baseline

Calculated from Agworld spray records.

Hectares under management

18,500ha

— unchanged this season

Boundaries supplied by grower.

Soil organic carbon

1.42%

▼ 0.11 pts since baseline

Accredited lab, 42 sample points.

Form

Planting data supplied by grower or entered here.

⚠ Below the accredited lab minimum of 1.0%. Re-check the report.

Empty state

No spray records for this season

Chemical efficiency and Scope 3 emissions are calculated from spray records. Upload a CSV export to unlock both.

Patterns

Data visualisation

Boolah’s identity is green, orange and red — three hues a red-green colourblind viewer sees as one continuum. Tick the box to see what they see.

Tonnes CO2-e

Emissions by Regen4real pillar

035771510721430 Energy 2022: 310 t CO2-eEmissions 2022: 480 t CO2-eSoil 2022: 220 t CO2-eChemicals 2022: 190 t CO2-eWater 2022: 140 t CO2-eBiodiversity 2022: 90 t CO2-e2022Energy 2023: 295 t CO2-eEmissions 2023: 445 t CO2-eSoil 2023: 250 t CO2-eChemicals 2023: 175 t CO2-eWater 2023: 150 t CO2-eBiodiversity 2023: 105 t CO2-e2023Energy 2024: 280 t CO2-eEmissions 2024: 400 t CO2-eSoil 2024: 275 t CO2-eChemicals 2024: 160 t CO2-eWater 2024: 155 t CO2-eBiodiversity 2024: 120 t CO2-e2024Energy 2025: 255 t CO2-eEmissions 2025: 340 t CO2-eSoil 2025: 300 t CO2-eChemicals 2025: 140 t CO2-eWater 2025: 160 t CO2-eBiodiversity 2025: 135 t CO2-e2025
EnergyEmissionsSoilChemicalsWaterBiodiversity

Six slots, fixed order. A seventh series folds into “Other” rather than inventing a hue.

Colour-only core — 3 slots

Every pair stays separable under all three dichromacies. Use where a mark carries meaning with no label beside it.

Identity

Gradients

Always 45°, bottom-left to top-right. Large surfaces only — never behind body text, never on a control.

Boolah Group
Boolah Pure Network
Boolah Connected Farms
Boolah Ag Services
Regen4real
Marque spectrum
Leaf spectrum
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